Food should not pass through ten hands to reach yours.
Most of what we eat leaves the farm with a name and arrives without one. It moves from a depot to a market to a smaller market, gets tipped into a new sack, and by the time it reaches your kitchen nobody can tell you where it grew or what it was grown with. Bruce Farms exists to shorten that road.
Two states, and a reason for each.
Our food comes from Plateau and Nasarawa for now. We would rather know two places properly than claim the whole country.
The Plateau is high and cool, with granite hills and cold mornings. It gives us acha, the small grain these hills have grown for generations, along with potatoes, carrots and the vegetables that need a cool night to turn sweet.
Nasarawa sits lower and warmer, running down towards the River Benue. It gives us rice, sesame, millet and beans. Different land, same way of farming.
What organic and non-GMO mean here.
Organic means the crop is grown without synthetic pesticides or fertilisers. Non-GMO means the seed has not been genetically modified.
These are not decorations for a label. They are the terms on which food gets into our packs. If it does not meet them, it does not carry our name.
Fresh is a matter of distance.
You cannot print freshness on a bag and make it true. It depends on how long food has spent travelling and waiting.
So we keep that road short. Vegetables go out soon after they are picked. Grain is dried properly and sealed so it stays good. Nothing sits around waiting for a better price.
Why you can see through our bags.
Buying food in Nigeria has taught all of us to be suspicious. Is there stone in that rice? Is that honey really honey? Our answer is packaging you can check for yourself.
Clear film shows you every grain. Brown paper carries our name and nothing louder. Glass holds the honey and the oils, because they keep their taste in it and you can judge the colour with your own eyes.
Good food should be within reach.
Fresh, organic, non-GMO food is too often treated as a luxury, something for people who can pay extra and know where to look. We do not think it should be.
That is the reason for the short road. The fewer hands food passes through, the fewer people there are to pay along the way, and the more homes it can reach. Food you can trust, that you can actually get: that is our commitment.
This is where we are starting.
We are starting in Plateau and Nasarawa with 15 products. As we grow we will add more farms and more states, and everything they send you will still be organic, non-GMO and fresh.